Style feature: Howrah Bridge by Anupriya DG

Hey lovely readers!
Aprils’ whizzed and gone by so quick! And before you know it its the next month already.
Personal commitments have kept me super busy last month so I’ve decided I must utilise the coming month from Day 1 by sharing something exciting!
I have decided to launch a new bi-monthly series called ‘Style Feature’ and as the name suggests I will be featuring inspiring women that I have come across in the blogging or social media world. Women who have extraordinary talent, drive and desire to succeed. Anupriya DG of Howrah Bridge is one such girl!
Howrah Bridge is a brand that is best known perhaps for its eccentric, creative and unique products from dresses to sarees and scarves to cushion covers! Ingeniously designed and crafted by Anupriya, a fashion designer and prior visual merchandiser, the products are vibrant and quirky and available at a great price point too. Based in Kolkata, the products are shipped within India and worldwide. 
In conversation with Anupriya:

Tell us a bit more about your business and what inspired you to start it?

As they say, necessity is the mother of invention. During a wild brooch-wearing phase of mine a few years back, I realised the dearth of good brooches in the local as well as online market. I got myself a couple from international portals like Etsy, but I was so not ready to pay more for shipping than for the actual product! That’s when I decided to make my own brooches out of fabrics & trims and slowly the results of my efforts turned into my first ever Howrah Bridge products!!!
Today, Howrah Bridge is a brand that so many women from different places all over the world coming from different backgrounds & leading different lifestyles all like & want to wear. These women all find confidence & comfort in our clothes that are contemporary but have their roots in tradition.


What keeps you ticking?

All the love & support I get from wonderful women like you who think my toddler of a brand is worth sharing about with other people – yes, that’s what keeps me going! :)

 How do you use social media to your advantage?

I officially left my 9 to 5 job with a leading retail company and launched Howrah Bridge in all its glory in 2012. Now, two years down the line, I can’t even imagine my business without its social media aspects! Coming from a fashion-wise conservative city like Kolkata, where people take time to accept new concepts & like to stick to typical representations of tradition, I hardly had instant loyalists or a huge client base for my contemporary & innovative products. But surprisingly, the fan following of the brand on the Howrah Bridge Facebook page more than made up for it! Even after all this time, I still marvel at how easily women from all parts of the globe fall in love with my creations by just looking at pictures and place orders with the same excitement & eagerness as local customers who can touch & feel whatever they are buying.

Of course, being a blogger had its own advantages too! In my 4 years of blogging, I’m fortunate to have created bonds of friendship with so many lovely souls from around the world. And the encouragement & love from all of them is something I cherish passionately! Not to mention the fact that some of these women are hardcore Howrah Bridge loyalists now and they spread the love by sharing about their hauls on their blogs, thus taking the brand all over the place!

howrah bridge coll

What are some of the timeless pieces in your closet?

We, bloggers, love our art of mixing & matching! Hence, a few versatile pieces in our closet are always more precious to us than the others. Some such items from my wardrobe would be my white blouses/shirts, my collection of necklaces, a Howrah Bridge floral jacket, a pair of hand-painted wedges and my wayfarers & aviators

What are some of your favorite shopping places?

Being the shopaholic that I am, the research about any new place I go to begins with finding out about its markets or shopping destinations! :P

In India, my favorite places to shop would be Colaba Causeway in Mumbai, Janpath in Delhi, New Market & BK Market in Kolkata, Forever 21, Vero Moda, Accessorize and Zara.

But if I have to choose one place, then Bangkok wins hands down – with all it’s malls, flea markets & night markets – a shoppers paradise! *sigh*


What are your goals for this year?
This year has had quite an exciting start with press features of the brand & a deluge of online orders pouring in from all corners of the world! Apart from marketing my brand more vigorously, this year I have plans to stop the brand from being labelled solely into the “quirky” genre and give it a new identity, mixing tradition & funk like never before! 

 Share a success story close to your heart

The most star-struck moment for my brand was when one of my clients, Arts Journalist Deepika Shetty, draped a Howrah Bridge saree for interviewing the music maestro AR Rahman in Singapore. Seeing my creation in the same frame as the legend made my heart skip several beats and when Deepika’s note accompanying the picture said that Rahman had complimented her saree, well, my joy knew no bounds! :D

You can visit the Facebook page here-
And for ordering the fabulous Howrah Bridge creations email Anupriya at -

 I started off the year in a Howrah Bridge creation and its kind of been my lucky charm too:-)

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  1. Thanks once again for starting this wonderful series with me!! My success is all because of all your love & support! Keep spreading the love!


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