Hey! Hope you’ve all had a lovely Valentine’s weekend with loads of love and gift opportunities.
Speaking of opportunities, late last year I had a wonderful opportunity to collaborate with a brand I first read about in a magazine. Now, what instantly got me interested were the words organic and fair trade, hmmm..sounds ‘sustainable’ I thought. I must tell you that I am passionate about the sustainability theme whether it is the environment or fashion. Sustainable fashion refers to creating products after considering their impact on the environment and society through their lifespan. Also I am a firm believer in the ‘less is more’ tagline and each day I feel more and more determined to be conscious of consumption and efficient use.
I was instantly impressed and inspired by the interview that featured Apurva Kothari, the founder of this brand called ‘No Nasties’. “Yes such a quirky name” I thought, just as you are probably thinking now:)‘&’ Tee – No Nasties | Black blazer – Esprit | Tote – Marcs | Black pumps – Inniu | Distressed jeans – Jeanswest | Watch – Fossil | Bracelet – Sussan | Sunglasses – Guess
‘No Nasties’ is a 100% organic, fair trade clothing brand. The No Nasties tee is organic in every step of its creation. From growing the cotton using no toxic pesticides, no genetically modified seeds, no carcinogenic chemicals to no child labour, no exploitation and no discrimination in creating the fabric, using natural dyes and converting it into a hand printed exclusive t-shirt! Essentially what you get is a well designed, well fitted tee at a great price point that also makes a positive impact to the world we live in. Sounds like a complete win-win to me!
I ordered two tees, one with a quirky ‘&’ print and the other a timeless mocha coloured tee. The fabric I found was exceptionally soft and at the same time very durable. I was really impressed with the packaging when I opened my parcel. The minimalist, rustic looking name tag had a charm of its own. The customer service I found was friendly and fuss free and the overall approach was just great. You absolutely have to visit their website to understand why I’m raving about No Nasties:)
The styling ideas as you can see are quite simple really. For the ‘&’ statement tee I thought it worked well teamed with the distressed denim and a blazer for added polish or alternated with the hat for a more relaxed chic look! The mocha tee on the other hand is a wonderful neutral piece and I paired it up with other neutrals. Adding a statement necklace makes it an effortless transition from a day to night look!Mocha Tee – No Nasties | Clutch – Popbasic | Snakeskin sandals – Easy Steps | White jeans – Sussan | Watch – Fossil | Bracelet – Sussan | Statement necklace – Sportscraft
Love the idea of making a difference and supporting ‘sustainable fashion’ ? Then be sure to visit No Nasties here, I can guarantee you will become a fan too!